Courses
Social Media Advertising
Social Media Advertising is the future of advertising
Early days of social networking included people gathering together at a place as a community or groups that share common interests and passions However, with the advent of Internet, there was a paradigm shift in social networking
Early days of Internet saw the advent of chat rooms and message boards Today's modern world has opened up a new world for social networking with the various social networking sites such as Facebook, Twitter, LinkedIn, YouTube and many more
Humans are social creatures, so it is natural that we would like to use tools to communicate Social media is a place of online communities. It is an online place for people to stay in touch or share ideas through such social media sites; you can keep up with friend's activities, notify your friends of what you are doing, meet new people and form relationships, and develop and maintain business connections.
It is a place of interaction between people. It is an interaction between two individuals, or a customer and an organization and a conversation between peers It's a place for exchange of ideas and for help on a specialized subject, and to broadcast to the world Hence, social media extends your current social behaviors to a global scale.
Advertising on the social media is gaining momentum as the spread of the message is humongous and through people to people, Social media is an incredibly dynamic environment.
There are various reasons that social media advertising has become important. Some of them are:
- It provides a reach to masses like never before.
- The message is distributed across various Social Media channels through people.
- It helps businesses to embrace their customers.
- People have more content choices in more places.
- People even create their own content for their favourite brands.
- Social Media has enabled 'word-of-mouth' to be broadcast on an unprecedented scale.
- The technology used is cheap and is used regularly by both customers and businesses.
- The voice projected through Social Media caters to a larger audience
Course Objectives
- What is Social Media
- What is Social Media Advertising
- Why is Social Media Advertising Important
- Describe the Steps to Establish Social Media Advertising Strategy
- List the various Social Media Channels
- List the Core Principles of Social Media Advertising
Training Hours
The duration of the training program will be 30 hours.
Training Methodology
- PowerPoint Presentation
Digital Marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Today's modern world,almost everyone is digitally connected to several other people, marketing requires that Brands , Products and organizations remain abreast of times and radically change the way they market themselves. Digital Marketing is achieving marketing objectives through applying digital technologies through an electronic communication technology.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
This especially designed course will enable you to understand the nuances, techniques and challenges of Digital Marketing.
Course Objectives
Module 1
- What is Digital Marketing
- Define Digital Marketing
- What is Marketing Mix
- Describe various Digital Marketing Channels
- Describe various digital Ad pricing
Module 2
- Steps for developing a Digital Marketing Strategy
- Porters Five Forces
- Tactics for Digital Marketing
- Tools for Digital Marketing
- Role of Social Media in Digital Marketing
- Role of content in Digital Marketing
- Buzz words of Digital Marketing
- Benefits of Digital Marketing
- Challenges of Digital Marketing
Training Hours
The duration of the training program will be 48 hours.
Training Methodology
- PowerPoint Presentation
Marketing Skills
Course Objectives
- What is successful marketing?
- Understanding customers
- SWOT analysis and marketing
- Understanding market segmentation
- Understanding market mix
- Marketing strategy and research
- Using marketing techniques
- Advertising
- How to make advertising techniques work?
- Email marketing
- Newsletters, E-newsletter and corporate brochure
- Websites, blogs and viral marketing
- Exhibitions
- Sponsorship and sales promotion
Training Hours
The duration of the training program will be 12 hours,
Training Methodology
- PowerPoint Presentation
- Role Plays
- Group exercises activities
- Movie and Audio Clips
Entrepreneurship Mentoring
Mentoring is important, not only because of the knowledge and skills students can learn from mentors, but also because mentoring provides professional socialization and personal support to facilitate success in graduate school and beyond. The wisdom and Knowledge of the Mentor are the most valuable resources for an entrepreneur and can make all the difference between Success and Failure. Quality mentoring greatly enhances students' chances for success as an entrepreneur.
The objective of the Training Programme is to provide to provide the Faculty members, especially those connected with EDC, inputs in concepts, frameworks, tools and delivery methodologies in training and mentoring for youth entrepreneurs.
A module on 'Technology led Entrepreneurship Mentoring' has been included to add value to the Mentoring programme.
This workshop is conducted by a Certified Mentor.
Training Topics
- Understanding Mentoring
- Who can be a mentor Challenges
- Entrepreneurship Mentoring
- Qualities of a Mentor
- What makes a good Mentor?
- Mentoring Process
- Mentor Mentee Relationship
- Mentoring Business Lifecycle
Training Hours
The duration of the training program will be 12 hours, conducted by a Certified Mentor
Training Methodology
- PowerPoint Presentation
- Role Plays
- Group exercises activities
- Movie and Audio Clips